Love it or hate it, social media is here to stay and more and more companies are using it to find candidates to fill their positions. So if you’re serious about job hunting, you need to be a part of it and use it to your advantage. But with so many social network channels such as LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest and so many more, which ones do you need to be part of?
Well to start with LinkedIn is a must for any sector. It’s a great way to see who works for a company and create in roads to the key decision makers you want to meet and get to know. With the others, we say it depends on your job sector and the companies you’re looking to work for. If they use Twitter a lot then be part of twitter, if they use Pinterest every day, get an account on Pinterest.
|Social networks can be a great tool when job-hunting, but they can be just as destroying. It’s reported 93% of recruiters use or plan to use social media in their recruiting efforts. Of that 93%, 70% of employers have rejected a candidate based on information found online according to LinkedIn.|| |
If you have social media accounts, check them now before applying for any further jobs to make sure they are appropriate for employers to see. Below are some of the top reasons an employer rejected a candidate and how you can prepare your social media accounts.
You can also use the power of social media in the hidden job market. Learn more about the hidden job market here.
Inappropriate photos & info
Recruiters can be put off by what you post. 42% also noted that inappropriate videos and pictures put them off and 19% were put off by negative comments about employers. Other reasons given were politically or religiously charged comments and profanity.
References to illegal substances & activity
Recruiters said they were put off by seeing content on a candidates social media page relating to illegal activities such as drugs another criminal activity. Whether it was directly related to the candidate or not, they didn't like to see it on their social page.
Poor communication skills
A total of 88% of recruiters report finding evidence of poor communication skills on a job seekers’ social media profile a turn off. With 47% saying spelling errors were a turn-off and 27% didn’t like to see casual language or text speak on social media sites. With computers, there is no excuse for spelling mistakes or to use text speak, let the computer do all the hard work, just check it before you post it.
So where do recruiters tend to look? Well the truth is if you have an online presence, the chances are they can find you. So although you can use the statistics above to focus on these social media networks, the truth is you need to check all your posts and activity online.